What GCs Want: How to Win and Retain Business

recording What GCs Want: How to Win and Retain Business

You Will Learn:

  • What inside counsel is really looking at when evaluating a lawyer’s relevant experience
  • Why more and more GCs are consolidating law firm panels (and what to do if you are not a chosen firm)
  • What inside counsel does and does not want to see when firms answer an RFP
Access the pre-recorded audio conference
$267.00
 

When a company gets hit with a new lawsuit – who are they going to hire?

Some random stranger from the phone book?

Or maybe your firm, because you sent a brochure about a new case, and then you followed up with an email telling them that you just hired some more lateral partners?

Honestly both scenarios are laughable. So, how does your firm get on their radar? And how badly does an incumbent have to screw up to be replaced?

Learning Objectives

This power-packed webinar explores how inside counsel weighs objective vs. subjective criteria, and what criteria makes one lawyer/firm stand out from the competition, including:

  • What inside counsel is really looking at when evaluating a lawyer’s relevant experience
  • Why more and more GCs are consolidating law firm panels (and what to do if you are not a chosen firm)
  • What inside counsel does and does not want to see when firms answer an RFP
  • Why GCs are focusing more on specific lawyers rather than firms
  • Why customized/alternative fees still matter (a lot!)

Plus, you’ll get an insider view of how GCs choose firms.

  • Steps in-house usually takes before retaining outside counsel
  • How GCs define value (it may not be what you think)
  • Insight into how GCs decide whether a firm fits the client’s strategic plan
  • Bandwidth issues and back up- how being too busy can trip up a firm
  • Transparency and predictability- how much is enough
  • Two keys to the relationship kingdom- continuity and innovation

Product ID: 20965

Learn What Criteria Makes One Lawyer/Firm Stand Out from the Competition!

Order my recording now

Faculty

Noel Elfant
Noel Elfant
Principal Attorney, General Counsel Practice LLC

Noel Elfant is the founding member and principal attorney for General Counsel Practice LLC, a concierge legal service that delivers the experienced legal advice and business judgment of a seasoned general counsel at a fair, fixed fee. Prior to that, Noel served 15 years as a general counsel for both public and private companies. Noel began his career at McDermott Will & Emery

John F. Reed, Esq.
John F. Reed, Esq.
Consultant, Strategist & Coach

John F. Reed, Esq. is the founder of Rain BDM, a consultancy helping law firms of all sizes build outstanding client relationships. He trains and coaches attorneys in business development and social media, and provides firms with strategic planning, project management, and outsourced marketing department services.

Continuing Education Units

  • cle

    C4CM provides audio conference attendees with CLE credit processing services. To expedite C4CM processing your CLE request, please complete and submit the evaluation form available from C4CM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation.

    Please be advised C4CM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 – 8 weeks for most organizations but can take as long as 3 – 4 months. You will be notified via e-mail with the final status of your CLE application.

    Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings.

    If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or jill.adler@meeting-matters.com.

Learn What Criteria Makes One Lawyer/Firm Stand Out from the Competition!

Order my recording now

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