Pricing Matters: Legal Service Pricing for Improved Value & Profitability

recording Pricing Matters: Legal Service Pricing for Improved Value & Profitability

You Will Learn:

  • How to better understand what value means for customers
  • Eight steps to implement value pricing at your firm
  • The impact of smarter pricing on your bottom line
  • Common pricing mistakes, and how to avoid them
Access the pre-recorded audio conference

Wouldn't it be great to have a simple road-map to guide you through the key steps to improving your law firm's pricing capability and overall profitability?

Most law firms view pricing as an inside act - where they set a price-point and then impose that price on clients. Yet, clients are not one-size-fits-all.

In fact, savvy inside counsel choose outside firms based on the fairness and predictability of their pricing.

This CLE will give you a structured, practical approach to addressing the complex pricing challenges faced in today's legal services. ­­ Ronald J. Baker, author of the bestselling book Implementing Value Pricing: A Radical Business Model for Professional Firms, will take you from setting the initial price, to negotiation, and delivery of services.

Learning Objectives

This webinar addresses smart options for strategic, value-driven pricing, and provides you with a ‘road map’ of key areas to consider, including:

  • How strategic pricing helps firms drive value for customers, which, in turn, earns new work and repeat business
  • How to define ‘value pricing’
  • Best Practices for aligning value to price
  • Kinds of analysis firms need to undertake, and how to apply findings to pricing strategy
  • Common pricing mistakes, and how to avoid them
  • Pricing strategies you can implement immediately
  • Crucial steps for successful implementation of value pricing
  • The five C’s of value
  • Best methods for communicating the value you create

Product ID: 7406

Follow this Road-Map to Improving Your Firm's Pricing Capability & Profitability!

Order my recording now


Ronald Baker
Ronald Baker
Founder, VeraSage Institute

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the show: The Soul of Enterprise: Business in the Knowledge Economy.

Continuing Education Units

  • cle

    C4CM provides audio conference attendees with CLE credit processing services. To expedite C4CM processing your CLE request, please complete and submit the evaluation form available from C4CM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation.

    Please be advised C4CM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 – 8 weeks for most organizations but can take as long as 3 – 4 months. You will be notified via e-mail with the final status of your CLE application.

    Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings.

    If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or

Follow this Road-Map to Improving Your Firm's Pricing Capability & Profitability!

Order my recording now

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