Pricing Matters: Legal Service Pricing for Improved Value & Profitability

webinar Pricing Matters: Legal Service Pricing for Improved Value & Profitability

You Will Learn:

  • How to better understand what value means for customers
  • Eight steps to implement value pricing at your firm
  • The impact of smarter pricing on your bottom line
  • Common pricing mistakes, and how to avoid them
Watch the pre-recorded web conference
$365.00
 

Wouldn't it be great to have a simple road-map to guide you through the key steps to improving your law firm's pricing capability and overall profitability?

Most law firms view pricing as an inside act - where they set a price-point and then impose that price on clients. Yet, clients are not one-size-fits-all.

In fact, savvy inside counsel choose outside firms based on the fairness and predictability of their pricing.

This CLE will give you a structured, practical approach to addressing the complex pricing challenges faced in today's legal services. ­­ Ronald J. Baker, author of the bestselling book Implementing Value Pricing: A Radical Business Model for Professional Firms, will take you from setting the initial price, to negotiation, and delivery of services.

Learning Objectives

This webinar addresses smart options for strategic, value-driven pricing, and provides you with a ‘road map’ of key areas to consider, including:

  • How strategic pricing helps firms drive value for customers, which, in turn, earns new work and repeat business
  • How to define ‘value pricing’
  • Best Practices for aligning value to price
  • Kinds of analysis firms need to undertake, and how to apply findings to pricing strategy
  • Common pricing mistakes, and how to avoid them
  • Pricing strategies you can implement immediately
  • Crucial steps for successful implementation of value pricing
  • The five C’s of value
  • Best methods for communicating the value you create

Product ID: 8452

Follow this Road-Map to Improving Your Firm's Pricing Capability & Profitability!

Get it on demand now

Faculty

Ronald Baker
Ronald Baker
Founder, VeraSage Institute

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy.

Follow this Road-Map to Improving Your Firm's Pricing Capability & Profitability!

Get it on demand now

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