From Intake to Attachment: Building Client Loyalty through Anticipatory Client Service

recording From Intake to Attachment: Building Client Loyalty through Anticipatory Client Service

You Will Learn:

  • Add predictability and sensitivity to every firm service level
  • Get ahead of the issues clients face before they develop a negative impression of the firm
  • Reflect that your firm is on the client’s side in every situation
  • Offer speedier service, without sacrificing quality
Access the pre-recorded audio conference
$365.00
 

How good is your firm’s client service?

Anticipating client needs, even before they’re expressed glues clients to your firm and builds the kind of client loyalty you can put in the bank.

In fact, creating true client loyalty is one of the most powerful and reliable ways to build a strategic, sustainable advantage. Truly loyal clients are less price sensitive, more willing to forgive your small foibles and— most importantly — largely immune to competitive entreaties from the firm across the street or across the continent.

This information-packed webinar will explore how to fine-tune service touchpoints to keep clients happy and turn them into loyal clients, starting at intake.

Learning Objectives

In just 75 minutes, you will learn practical methods to customize client-interactions to make them more anticipatory and client-friendly; including how to:

  • Add predictability and sensitivity to every firm service level
  • Get ahead of the issues clients face before they develop a negative impression of the firm
  • Reflect that your firm is on the client’s side in every situation
  • Offer speedier service, without sacrificing quality
  • Discuss and appropriately present pricing information in a way that clients will appreciate and understand
  • Make each client feel unique and earning their loyalty to the firm
  • Employ firm wide routines that reflect a culture of common sense and sensitivity

Product ID: 5552

Learn How to Fine-Tune Service Touchpoints to Improve Client Satisfaction and Build Client Loyalty!

Order my recording now

Faculty

Catherine Zinn
Catherine Zinn
Chief Client Officer, Orrick

As Orrick’s Chief Client Officer, Catherine helps to ensure that the firm is a steward of our clients’ businesses. Catherine supports Orrick’s commitment to each client’s cause by listening to their views and concerns, responding to their needs, and articulating a shared understanding of priorities.

Blaine Banick
Blaine Banick
MBA, Senior Consultant, Law Firm Culture Shift

For 25 years, Blain Banick has blended his business acumen as an MBA with deep expertise in marketing and business development to help firms run more efficiently and profitably.

Continuing Education Units

  • cle

    C4CM provides audio conference attendees with CLE credit processing services. To expedite C4CM processing your CLE request, please complete and submit the evaluation form available from C4CM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation.

    Please be advised C4CM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 – 8 weeks for most organizations but can take as long as 3 – 4 months. You will be notified via e-mail with the final status of your CLE application.

    Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings.

    If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or jill.adler@meeting-matters.com.

Learn How to Fine-Tune Service Touchpoints to Improve Client Satisfaction and Build Client Loyalty!

Order my recording now

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