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Client Satisfaction Surveys: How to Build Business and Win Partner Buy-In
Course Description:
Why do some partners avoid client satisfaction surveys (CSIs)? Especially when 63 percent of law firms say that CSIs are the top business development tool.
The marketplace for legal services is increasingly competitive. More GCs than ever before are switching primary providers. With in-house counsel shopping around for representation, you need a customized approach that gets you up close and personal with your clients, where you become one of them, you gain their trust and their business.
In this 75 minute audio conference you will learn how successful lawyers and law firm marketing professionals have sold client feedback internally, generated enthusiasm and launched CSI programs without alienating skeptical partners in the process.
Our expert faculty, Kent Zimmerman of Zeughauser Group, a general counsel and former corporate chief executive, will provide you with a “from-the-trenches” view, and guide you through:
- Why in-house counsel see value in the client feedback process and sometimes even ask to initiate it
- How to ask the right questions to the right client organization representative
- Quantitative measurements of the ROI that client feedback provides
- Ways to get partners (who don’t wanttheir clients interviewed) interested
- The most common mistakes made in introducing client feedback programs (and how to avoid them)
- How to help partners to selectclients to be interviewed
Featured Faculty:
Kent Zimmermann, Zeughauser Group
Leading law firm chairs and chief marketing officers often select Kent Zimmermann to help them increase the size, strength, and profitability of their firms. Kent's interdisciplinary perspective grows out of his experience as a general counsel, a CEO, and an intellectual property litigator.
Focused on growth programs, Kent consults in the areas of mergers and acquisitions, strategic growth planning, and client feedback. In connection with law firm combinations and other growth initiatives, Kent often is engaged by law firms to conduct client service interviews with key clients to expand and safeguard those relationships.
Earlier in his career, Kent was one of the three equity partners who transformed Hubbard One from a small technology start-up to one of the fastest-growing private companies in North America. After Hubbard One's acquisition, in his role as chief executive Kent helped rebrand and reorganize West Legalworks, a live-education and conference business focused on the legal marketplace.
Kent has been a principal and member of advisory boards of a number of technology-focused enterprises, including Traitspikes (a start-up, co-founded by a McKinsey partner, that increases predictability of law firm hiring), Openmarket Wine (an online wine information company), and Fronterion (an international technology outsourcing business).
Before becoming a lawyer, Kent was a television news producer. A frequent speaker at law firm leadership meetings and at conferences sponsored by law-related organizations, Kent publishes regularly. He is a past board member of the Association of Corporate Counsel's Chicago chapter.
MONEY-BACK GUARANTEE:
We're so confident
you'll get what you want out of this conference that
we'll refund every penny if you're not completely
satisfied. No questions asked! It's 100% risk-free!
Pricing:
|
Early Bird Price
(expires 2/24) |
Regular
Price |
| Event + CD |
$375.00 |
$475.00 |
| Event Only |
$295.00 |
$395.00 |
| CD Only |
$295.00 |
$395.00 |
Unable to Attend? Order the CD!
Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.
CLE:
CCM provides audio conference attendees with CLE credit processing services. To expedite CCM processing your CLE request, please complete and submit the evaluation form available from CCM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation.
Please be advised CCM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 - 8 weeks for most organizations but can take as long as 3 - 4 months. You will be notified via e-mail with the final status of your CLE application.
Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings.
If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or jill.adler@meeting-matters.com.
Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology. |
