Market Areas > Practice Management > LinkedIn for Lawyers

LinkedIn for Lawyers: Building Business & Profits through Ads, Tools & Applications

Course Description:

With over 90 million members LinkedIn is the leading business directory for professionals. It’s also the “social network of choice” for lawyers around the world.

Yet, many lawyers fail to take advantage of the tools, applications and features that continue to emerge on this crucial networking site. In fact, far too many lawyers mistakenly look at LinkedIn as a directory and nothing more.

This interactive LinkedIn audio conference will help lawyers better leverage LinkedIn’s tools and applications to pump up profitability, create better client connections, and market like a pro.

Course Highlights:

In just 75-minutes, our expert panel will explain how to:

• Get the most out of your connections
• Use LinkedIn to engage with and improve current client relationships
• Avoid ethics traps
• Optimize your LinkedIn profile for max impact
• Utilize the latest greatest applications for law firm networking
• Use LinkedIn’s new targeted ads to gain a competitive marketing edge
• Decide if LinkedIn's latest paid offerings make good fiscal sense for your firm

You'll also learn how to avoid common LinkedIn mistakes made by lawyers/firms and how-tos on becoming a LinkedIn power user at your firm.

Featured Faculty:

Randy Wilson, Co-Founder, DSD Law Site Solutions

Randy is an attorney who assists other attorneys with their business development and marketing needs including website development, social networking strategy and ethics. He has worked with law firms for more than twenty years in a variety of capacities including library services, business development and marketing.

In 2010, he co-founded DSD Law Sites Solutions with Rocky Laber, a company dedicated to providing solos and small law firms dynamic websites and effective marketing.   Before that,  he established the first practice focus marketing for Sedgwick, Detert, Moran & Arnold’s complex litigation division including coordinated public relations, marketing communications, proposal generation, marketing event planning and business development initiatives.

Randy has a B.A. from UC Berkeley and J.D. from the University of Santa Clara School of Law.  He is an active member of the California Bar, the Alameda County Bar Association and the Contra Costa Bar Association.  He is the co-chair of the Alameda County Bar Association’s Business Law Section Executive Committee and a member of the Communications Advisory Committee.

Randy has presented and written on ethical use of social networking by attorneys, legal marketing, and competitive intelligence for attorneys, legal marketers, legal administrators and law librarians.  He has spoken at Santa Clara University Law School to attorneys about marketing their practices and developing dynamic websites and to members of the Alameda County Bar Association, Contra Costa County Bar Association and the Stanislaus County Bar Association about lawyers’ ethical use of social networking.

Wayne Breitbarth, LinkedIn Guru, President of M&M Office Interiors, Inc.

Wayne Breitbarth was once a skeptic and now is an outspoken proponent of LinkedIn, "LinkedIn Guru" Wayne Breitbarth is passionate about helping business professionals--from entry level to CEO--learn how to combine their previous experience and relationships with this innovative tool in order to more successfully brand and market themselves and their businesses. Wayne's diverse professional background uniquely positions him to assist not only individuals but corporate entities as well. With thirty years' experience in the areas of operations, finance, management, consulting, and business ownership, he is able to "put it all together" for his corporate and individual clients. In addition to his consulting work, Wayne is a dynamic speaker. His practical yet entertaining presentations have inspired audiences both locally, at many of Milwaukee's most prominent companies and organizations, and nationally, at conventions, industry association events, and corporate training sessions. You can download a free chapter from his upcoming book "The Power Formula for LinkedIn Success" Kick-start your Business, Brand and Job Search" here.

MONEY-BACK GUARANTEE:

Pricing:

Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.